At House of femininity , we are deeply convinced that protecting the environment is a responsibility shared by everyone. We are proud to be at the forefront of the fight for a more sustainable and green world by adopting responsible practices in all facets of our business.

Packaging: a major challenge

At House of femininity we use packaging adapted to the size of our product. the size of the packages and the space used in transport. “Empty space represents on average 24% of the volume of containers shipped by boat, or the equivalent of 61 million containers per year. » : according to DS Smith, a British firm specializing in industrial packaging.

We do not use individual plastic packaging, we put a single sheet of silk for ALL items ordered.

Clothing waste

“Fast fashion” (“disposable fashion”) encourages us to excessively consume clothes and accessories.

We consume on average 60% more clothes than 15 years ago, and we keep them half as long according to a report from France Nature environment published in 2018; some pieces are only worn around ten times before being thrown away by their owners.

This attitude is encouraged by "fast fashion" which encourages us to excessive consumption of clothing - 10 kg of textile: this is on average what a French person buys each year according to a Greenpeace report . The brand collections are constantly renewed. Six to eight collections come out each year with very different fabrics, patterns, shapes and colors at very low prices to encourage purchases.

First problem: this trend towards textile overconsumption pollutes the planet. Second problem, it generates large quantities of waste, the majority of which is not recovered. 80% of clothes (sometimes still in condition to be worn) end their life with household waste.

How to act? Buy less but buy better!! At the house of House of femininity our clothes are made with quality textiles and fabrics which are more durable.

We also have little stock in order to limit overproduction and overconsumption! We do very little restocking; we favor exclusivity.

We recommend that you take care of your clothes, read the instructions on washing, drying etc. carefully. If you have the slightest doubt, the slightest question, do not hesitate to contact us by email

We also recommend repairing rather than throwing away your clothes. Otherwise opt for resale with platforms like Vinted , The good corner etc. You can also organize empty dressing rooms.

We believe we can all do our part to help protect our planet. By choosing House of femininity, you are making a conscious choice for the planet and for a sustainable future. We are committed to continuing our efforts to minimize our environmental impact and working collaboratively with our customers to build a greener future.

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